IDF School of Diabetes was born to educate people around the world about Diabetes through an online platform. Education of people with diabetes is a critically important, fundamental and an integral component of diabetes care that should be available and accessible to everyone. IDF recognises the value of providing continued professional education for health professionals and resources for people with diabetes and caregiver in a sustainable and convenient manner. To this effect, IDF plans to build upon its long track record of developing evidence-based educational resources for both people living with diabetes and health professionals and has launched the IDF School of Diabetes. Brandstudio was part of this great project creating the visual identity and also designing materials related to the courses.